Gone are the days when just doing SEO was enough to get businesses. Everything has changed from the initial days of Google. Sometime back retaining top position in Google search engine with target keywords was enough to generate good cash for many companies and they really enjoyed the position and enough cash flow but now the trend is changed along with the awareness of the audience, the whole marketing process required much more than doing just simple SEO. The number of internet users increased manifolds when compared with ten years back internet traffic.
Users want to know everything about the product they are interested. They want to know everything, all the pros and cons before making any decision to purchase. Social media websites, review blogs and many more informative and review websites are there to provide all the required information that you are looking for. What you need to do is just search the internet.
All these things make the competition very big and challenging for the companies. Both free and paid information are available in market and all these things are very much required to make decisions. Information is available for a small product of less than one dollar to very costly products which cost in millions. Project your product perfectly is a huge task now days. We can say an online reputation of the product is very important now days and companies are investing millions of dollars on making a great market reputation for their products. A proper mix of strategy is very crucial to make a product success. And retaining the acquired position is tougher than that.